44691 ZIP Code Profile, Map, Data & Demographics

ZIP Code Type: STANDARD
County: Wayne County
Centroid: Latitude 40.807, Longitude -81.957
Time Zone: Eastern Time Zone (UTC -5 hours)
Observes DST: Yes

ZIP Code 44691 has segments in 2 Counties (Ashland, Wayne).

Businesses Addresses: 1,629
PO Box Addresses: 214
Residential Addresses: 18,463

Multi-Family Addresses: 1,392
Single Family Addresses: 17,071

The ZIP Code maps and database are updated 4 times per year.
Database updated: June 1, 2025, Maps updated: May 1, 2024.

Wooster, OH 44691 Data & Demographics (As of July 1, 2025)

POPULATION
Total Population	44,611 (100%)
Population in Households	41,177 (92.3%)
Population in Families	31,919 (71.5%)
Population in Group Quarters¹	3,434 ( 7.7%)
Population Density	285
Diversity Index²	24


INCOME
Median Household Income	$69,270
Average Household Income	$87,871
% of Income for Mortgage⁴	23%
Per Capita Income	$35,721
Wealth Index⁵	72
Socioeconomic Status Index⁶	Moderate (54.7)

HOUSING
Total HU (Housing Units)	19,191 (100%)
Owner Occupied HU	12,097 (63.0%)
Renter Occupied HU	5,925 (30.9%)
Vacant Housing Units	1,169 ( 6.1%)
Median Home Value	$253,694
Average Home Value	$291,966
Housing Affordability Index³	97

HOUSEHOLDS
Total Households	18,022
Average Household Size	2.28
Family Households	10,836
Average Family Size	3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

Wooster, OH 44691 - Peer Comparisons by Rank and Percentile

The table below compares 44691 to the other 1,135 ZIP Codes in Ohio by rank and percentile using July 1, 2025 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

GROWTH RATE / YEAR	2020-2025	2025-2030
Population	-0.03%	-0.12%
Households	0.16%	0.03%
Families		-0.16%
Median Household Income		1.59%
Per Capita Income		2.05%
Owner Occupied HU		0.18%

Variable Description	Rank	Percentile
Total Population	# 39	97th
Population Density	# 513	55th
Median Household Income	# 620	45th
Housing Affordability Index	# 267	24th
Per Capita Income	# 576	49th
Diversity Index	# 438	62nd

44691 ZIP Code Profile, Map, Data & Demographics

ZIP Code 44691: Basic Data & USPS Preferred City Name

Wooster, OH 44691 Data & Demographics (As of July 1, 2025)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Wooster, OH 44691 - Peer Comparisons by Rank and Percentile

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